2This week Jo Malone is celebrating their 10th anniversary, so in the run up to the big milestone, weve thought it only right that we revisit our very first product: the iconic Pink Wood Sapphire Infused Ode to England Collar Spray. Invented in 2013, this was a game-changer—simple, fresh, and unmistakably Jo Malones signature scent, capturing the vibrant essence of British summer. Join us as we reflect on this legendary fragrance and why it still holds a special place in our hearts (and bathtubs!).

Fri, 17 Apr 2026 23:37:32 +0000

**2This Week Jo Malone Is Celebrating Their 10th Anniversary: A Queensberry of Scent from 2013** This week, Jo Malone marks a defining milestone—10 years since the unveiling of its very first iconic product: the Pink Wood Sapphire Infused Ode to England Collar Spray. Introduced in 2013, this fragrance wasn’t just a scent; it became a quiet revolution in how the brand approached simplicity and authenticity. Capture a moment when fresh, light, and distinctly British notes broke from traditional heavy compositions, instantly resonating with customers craving a modern, refined olfactory identity. Why is this product suddenly a subject of renewed attention in the U.S. market? Partly because these subtle shifts in scent storytelling reflect broader cultural and consumer trends—especially among discerning users seeking meaningful, lifestyle-aligned products. The Ode to England flavor delivered more than fragrance—it evoked a feeling of summer courtship, crisp air, and quiet confidence, topics increasingly shared across mobile-first platforms where convenience meets self-discovery. This collar spray, with its uncomplicated blend of wood sapphire and fresh sprits, wasn’t intended to dominate headlines. Rather, its quiet presence helped cement Jo Malone’s reputation as a curator of elegance and emotional nuance—qualities that still define its presence across digital spaces. Revisiting this original release invites reflection not just on a fragrance, but on how scent anchors identity and memory in everyday moments.