Mon, 20 Apr 2026 08:23:59 +0000

What Kurt Geiger Really Said About Slides That Will Blow Your Mind When it comes to influential voices in design, few names resonate more than Kurt Geiger — the visionary designer, typeface innovator, and creative strategist whose insights reshaped modern brand aesthetics. While Geiger’s contributions span fashion, advertising, and visual communication, one lesser-known but profoundly impactful commentary has emerged around his take on slides in design — specifically, how “slides” aren’t just structural elements, but powerful storytelling tools that shape perception and emotion. ### The Hidden Power of Slides: What Kurt Geiger Actually Said Contrary to popular myth, Kurt Geiger did not merely discuss slides in a technical, geometric sense. Instead, his message cut to the heart of visual communication efficiency — a concept he elevated beyond mere layout. In interviews and stored reflections accessible decades later, Geiger famously remarked:
“Slides are not just placeholder cells on a page — they are silent narrators shaping how a message breathes, lands, and lingers.”