Blue Pabst: The Drink That Went Viral When People Found the Hidden Marking

Fri, 17 Apr 2026 16:24:22 +0000

# Blue Pabst: The Drive-Thru Hit That Took Over Social Media With a Hidden Marking In 2022, a simple bottle of beer sparked a viral sensation when influencers and everyday drinkers uncovered a striking hidden marking inside a glass of Blue Pabst. What began as boredom quickly turned into a digital phenomenon—so much so that the once-under-the-radar Pabst Blue Ribbon bottle became the talk of TikTok, Instagram, and beyond. But what exactly is Blue Pabst, and why did a hidden detail underground fuel its viral fame? ## What Is Blue Pabst? Blue Pabst is the limited-edition, translucent bottle of Pabst Blue Ribbon, a modern rebrand rooted in the legacy of one of America’s original light lagers. Originally introduced in 2013 after decades of declining brand relevance, Blue Pabst aimed to reintroduce Pabst to a new generation with a sleek design and a focus on crisp, clean flavor. The beer’s signature blue-green hue and retro-inspired bottle shaped it into a collector’s item—and soon, a meme.